SAP Cloud for Customer (C4C) is a software as a service (SaaS) cloud offering from SAP that runs on the SAP HANA cloud platform. This cloud CRM combines sales, customer, service, and social selling tools, which enables sales representatives to interact with customers in more meaningful ways and develop strong personal connections that allow for improved engagement across all the communication channels. SAP C4C focuses on an improved and easy user experience that is based on the Fiori design principles.
