B2B Commerce
B2B Commerce
Serving Customers in an Omnichannel World
Benefits
Streamline operations by maintaining a single repository of digital data
Ensure control and compliance over master data
Truly integrate systems to transport data electronically
Improve methodology to transform from analog and manual data storage to a true digital format
React optimally and quickly to the consuming entity
Provide all organizations in your company with a unified view of your customers (Sales, Customer Service, and Finance)
What is B2B Commerce?
Digitization has transformed how customer interactions take place in today’s day and age. Providing clients with high quality data, consistent interactions in their B2B Commerce transactions are critical for companies today. However, selling models are still rooted in the traditional offline world and websites only serve as a digital brochure (or the other way around). As a result, prospective clients are not offered an easy way to buy. In order to remain competitive in today’s highly volatile markets, enterprises should adopt a customer-centric approach rather than sticking with the old models. Companies are using omnichannel strategies to provide seamless B2B commerce shopping experiences. Today’s customers want instant gratification no matter what device they are using.
Companies that work with a number of suppliers try to digitize their data to reduce friction in their processes. However, many companies still confuse “electronically transported data” with true “digital data.” How do you get real value from your digital data? First, it’s important to realize that faxes, email, and the like are not digital data. The next step would be to find the right technologies and processes that can enable you to truly digitize your data.
